A trademark can identify a business through a name, logo, numeral, label or other distinctive representation and helps customers associate goods or services with a particular source.
The original Trio Consultants page explained that trademark registration can help protect a brand, reduce confusion with competing names and support future commercial arrangements involving the brand.
Service classes highlighted on the original site
- Class 35 — business management, advertising, business administration and office functions
- Class 36 — financial affairs, insurance, monetary affairs and real estate
- Class 37 — construction, repair and installation services
- Class 38 — telecommunications
- Class 39 — transport, packaging and storage
- Class 40 — treatment of materials
- Class 41 — education, training, entertainment, sporting and cultural activities
- Class 42 — scientific, technological, software and related services
- Class 43 — food, drink and temporary accommodation services
- Class 44 — medical, veterinary, hygienic, beauty, agriculture and related services
- Class 45 — legal, security, personal and social services
The original page also distinguished use of the ™ symbol for a mark under application and the ® symbol after registration.